21st edition UE THE JEWELLERY EXPO, India’s most comprehensive and exclusive exhibition of cutting-edge, authentic and contemporary jewellery was held at Coimbatore’s most luxurious hotel Le Meridien, Coimbatore from Friday January 24 to Sunday January 26, 2014. This exhibition was organized by United Exhibition, Chennai.
On the January 24, 2014 UE THE JEWELLERY EXPO was inaugurated at a glittering ceremony by Shri Mohan K. Karthik, Chairman, Kids Club Group of Schools, Tirupur. This exhibition is the 21st edition of UE The Jewellery Expo series of exclusive jewellery exhibition organized across India.
UE THE JEWELLERY EXPO has set a standard for jewellery exhibitions in Coimbatore where by the visitors from this part of the country, could explore the best and best of jewellery collections under roof from across India to suit men, women and kids for all occasions.
The event with an underlying mission of “exploring best markets for the jewellery manufacturers and presenting an opportunity for the local people to buy the pan India latest jewellery designs and ornaments at their doorsteps” was a huge success in terms of exhibitor participation, visitor turnout, business generated and orders placed.
The three-day exhibition welcomed over 3,500 crème de la crème and upper-middle class society visitors from Coimbatore, Tirupur, Pollachi, Erode and other surrounding cities. All took advantage of the opportunity to buy bangles, rings, necklaces, earrings, pendants, bridal collections, men’s collections, chains and accessories from gold, diamond, antique, custom, fashion, handmade, kundan, meenakari, navratna, pachchikam, silver and stone jewellery. The collections from different parts of India showcased variety of collections thus was a compelling factor for buying with irresistible offers at most of the stalls. The sheer variety and design was something the visitor felt very much satisfied and interesting to buy at the expo cum sale.
Renowned jewellery houses and brands like Jewel One, Amrapali, Viswa & Devji, Jewel Creation’s and Challani Jewellery Mart have made their presence in larger way.
The renowned jewellery houses and brands were from Mumbai, New Delhi, Chennai, Kolkata, Jaipur, Bengaluru, Hyderabad, Tirupur, Jaipur, Coimbatore and many more cities participated in a larger way. The display profile of these jewellers include but are not limited to antique jewellery, bridal jewellery, custom jewellery, fashion jewellery, gold jewellery, diamond jewellery, handmade jewelry, jadau jewellery, kundan jewellery, meenakari jewellery, navratna jewellery, silver jewellery, stone jewellery, temple jewellery, luxury and designer watches, jewellery with nagas work, Italian and Turkish jewellery with Indian fusion with zircon fusion, convertible-jewellery, other accessories like gold platted / diamond studded cufflinks, tie-clips, etc apart from high-end jewellery sectors.
The highlight was display of gold jewellery with French enameling to without wax Jadau jewellery, from rhodium-plated jewellery encrusted with diamonds to dosham free Belgium diamonds teamed up with precious and semi-precious stones, the range are wide and mind-boggling. There are gold and diamonds everywhere. Fantastic earrings - traditional jhumkas, chandelier styled ones, small ones, big ones, humongous ones to suit all sexes, ages and tastes. The expo was an eye opener to the exquisite craftsmanship our country can boast of.
The massive publicity in almost all the media had the over whelming response exhibitions. An extensive publicity and advertising campaign was undertaken before and during the event. The entire gamut of media promotion activities were directed towards creating awareness about the 21st edition UE THE JEWELERY EXPO through newspapers, online media, social networks, signages, hoardings, banners, SMS, etc.
“We are incredibly proud and excited to have our flagship event UE The Jewellery Expo organized back at Coimbatore, this year still bigger and better than our previous editions at Coimbatore. For the 5th consecutive year, we are organizing this exclusive jewellery exhibition at Coimbatore. This event is earmarked by the jewellery houses as the finest jewellery exhibition of Indian jewellery industry and organized during major dates in the calendar. There were fantastic jewellery brands and designers unveiling their latest collection only at this exclusive jewellery exhibition which was organized during the on-set of marriage and festival seasons. The buyers had privilege to visit and find the finest exclusive jewellery collections from across India” says VK Manoj, Project-Director, United Exhibitions.
“The motto of this exhibition was to inculcate a new season for exclusive jewellery shopping for which we could bring the best of best from pan-India jewellery products under one roof to the Coimbatore and surrounding cities buyer. It gives us immense pleasure to state that our motto has become a reality. The recently concluded UE The Jewellery Expo at Le Meridien has broken its own records set during every year. This year edition had many new renowned jewellery houses participating in a bigger way. Wisely planned wide and deep media publicity campaign attracted the huge volume of buyers”, said K Mohandas, Chief Executive, United Exhibitions.
The highlights of UE The Jewellery Expo are:-
- 21th edition of UE The Jewellery Expo.
- Largest jewellery exhibition ever organized at Coimbatore.
- Organized for the 5th consecutive year.
- Jewellery on display included but not restricted to gold, diamond, light weight jewellery, thewa, minakari, polka, kundan, antique, precious and semi-precious stone ornaments, gem set jewellery, colored stone ornaments, beads, pearls, carols, American diamond sets and fashion jewellery, silver and diamond gift articles and many more.
- Over 40 renowned jewellery brand and houses from across India.
- Exclusive collections of jewellery designs for this season for women of all ages.
- Exclusive collections of jewellery for men and children.
- Exclusive offers at selected stalls.
- Irresistible designs, widest collections and great buys.
